Suchergebnis

• Service management and marketing a customer relationship management approach Grönroos, Christian 2. ed., repr., Chichester [u.a.] : Wiley, 2001

• Service management and marketing managing the moments of truth in service competition Grönroos, Christian 4. print., Lexington, Mass. [u.a.] : Lexington Books, 1990

• Service management and marketing managing the service profit logic Grönroos, Christian 4. ed., Chichester [u.a.] : Wiley, 2015